Meta Tech ProviderWhatsApp error 131050: Recipient opted out of marketing
The recipient — not your account. What it means, how to fix it, and whether to retry.
WhatsApp error 131050 means the person turned off marketing messages from your business inside WhatsApp, so WhatsApp did not deliver your marketing message. Respect it: do not send them marketing again unless they turn it back on.
Why it happens
- The person chose to stop marketing messages from your business, from within WhatsApp.
- Your contact list still marks them as opted in, because their choice was made in WhatsApp rather than with you.
How to fix error 131050
- Remove the person from marketing audiences.
- Keep sending them genuinely transactional utility messages if they have something with you — an order or a booking — since the opt-out covers marketing.
Should you retry?
No. Meta's guidance is not to retry; the message will not be delivered until the person opts back in.
How to prevent it
- Use a platform that listens for WhatsApp's opt-out signal and drops the person from the next marketing send automatically.
- Make marketing worth receiving, so fewer people turn it off.
Common questions
Can I still send order updates to someone who got 131050?
The opt-out covers marketing messages. Utility messages about something they already have with you are a different category.
How do I know someone opted out before I send?
WhatsApp sends an opt-out signal to your platform. A good platform records it and excludes the person from marketing automatically.
How ThinnestAI shows it
On ThinnestAI every message WhatsApp doesn't deliver shows WhatsApp's own message first — word for word, with its code — and what it means underneath, on the broadcast and in the inbox. Undelivered messages aren't charged. See the WhatsApp Business API.