ThinnestAI is now an Official Meta Tech Provider

Indonesia

AI customer service for Indonesian businesses, on WhatsApp and the phone.

thinnest answers your customers in Bahasa Indonesia on WhatsApp, website chat and calls, books appointments and viewings, and hands anything difficult to your team. Bring the number you already have.

WhatsApp

Can an AI agent do customer service on WhatsApp for an Indonesian online shop?

Yes. It answers the questions that fill your inbox in the evening — where is my order, is this in stock, what does shipping cost — in Bahasa Indonesia, from your own product list and policies, and passes anything it cannot settle to a person on your team.

The chat above is made up, but the pattern is real: most messages to a shop repeat the same dozen questions. The agent answers those from your website and documents, looks up an order through Shopify or your own API when you connect one, and leaves the rest — refunds, complaints, address changes — to your staff, who see the whole conversation in the shared inbox and can take over at any time.

  • WhatsApp, website chat and Telegram share one agent and one memory of each customer.
  • Replies run in 37 languages and Bahasa Indonesia is one of them.
  • Chats inside Tokopedia or Shopee are separate inboxes, and the agent does not read them.
  • The full picture is in AI customer service on WhatsApp for Indonesian online shops.
Online shop · Bandung · WhatsApp · 21:40 Answered

Order status through your shop API, handover through the shared inbox

CustomerKak, pesanan #BDG-2291 kok belum sampai ya?
AgentMalam, Kak. Pesanan #BDG-2291 dikirim kemarin dan sekarang di pusat sortir kurir. Perkiraan tiba besok sore.
CustomerBisa ganti alamat pengiriman?
AgentSaya teruskan ke tim kami supaya dicek dulu, ya. Mereka akan balas di chat ini.
Order status answered · address change handed to the team
Voice library Filter
Language: Indonesian
Also: Malay, English
Gender: female
Age: young adult
Preview, then choose

Voice

Does the AI phone agent speak Bahasa Indonesia and Malay?

Yes. Voice agents speak Indonesian, Malay and English, and you choose the voice from a searchable library — filter by language, accent, gender and age, and listen before you pick.

To be exact about what is and is not covered: the voice languages are Indonesian, Malay and English. Regional languages such as Javanese, Sundanese, Minangkabau and Balinese are not among them. Chat and WhatsApp replies run in 37 languages that include Indonesian but not Malay, so a Malay-speaking customer on WhatsApp is answered in Indonesian or English. WhatsApp message templates can be written in Indonesian and in Malay.

An agent is set up for the language you choose. If you want one for Indonesian-speaking customers and one for English-speaking guests, build two and give each its own line. More in what an Indonesian-language AI phone agent can and cannot do.

Examples

Which Indonesian businesses is it built for?

Businesses whose customers write or ring while the team is busy or asleep: online shops, clinics, property agents, schools and courses, restaurants and cafés, villas, hotels and delivery firms.

01 — Bandung

Fashion online shop

Order tracking, size and stock questions and return rules answered on WhatsApp at any hour; refunds and disputes passed to the owner with the chat attached.

02 — Jakarta

Dental and skin clinic

Appointments booked and moved by phone and WhatsApp, opening hours and doctor schedules answered, anything clinical handed to the front desk. See AI receptionists for clinics in Indonesia.

03 — Surabaya

Courier and freight forwarder

Where-is-my-parcel messages answered from tracking data, delivery times rearranged, and the depot's number given when a person is needed.

04 — Medan

Tutoring centre

Parents asking about classes, schedules and fees get the same answer every time, and trial lessons are booked into the centre's calendar.

05 — Jakarta

Property agent

Viewing requests from portals and WhatsApp qualified by budget, area and timing, then booked. See AI for property agents in Jakarta and Bali.

06 — Bali

Villas, hotels and cafés

Enquiries from guests in Indonesian and English answered the same night, availability questions routed to the manager, table bookings taken for the café. See AI call answering for hotels and villas in Bali.

Data protection

What does Indonesian law say about AI agents and customer data?

Law No. 27 of 2022 on Personal Data Protection (the PDP Law) applies to you as the business collecting the data. Its two-year transition ended on 17 October 2024, and its implementing regulation, Government Regulation No. 33 of 2026, was promulgated on 16 July 2026 and takes effect on 16 January 2027.

The regulation sets out lawful bases for processing, people's rights, breach management and the rules for sending data abroad, and says fines can reach 2% of annual revenue (Article 185, as summarised by RSM Indonesia in a client alert dated 18 September 2026). The supervisory agency the law describes had not yet been established in the press reports we read in September 2026, and some technical rules wait on it.

You are responsible for telling customers what you collect and why, for having a lawful basis, and for sending data abroad only on a basis the law allows. We also support region deployments for enterprise customers. We read this from law-firm and press summaries, not the official text. Read the official text; this is not legal advice. Read on 25 October 2026.

Outbound calls

What are the rules for marketing calls, WhatsApp messages and recordings?

Treat prior consent as the rule for any marketing message or call. For banks, lenders, insurers and other financial-services firms, the Financial Services Authority (OJK) bars offering products over personal channels such as phone and SMS without the person's consent.

That is POJK 22 of 2023 on consumer protection in the financial sector, in force from 22 December 2023. Its predecessor, POJK 6/POJK.07/2022, also limited such offers to 08:00–18:00, Monday to Saturday, local time, unless the person agrees otherwise. OJK's own site was unreachable when we checked, so we have not confirmed that the hour limit carried into the current regulation; check it. In the sources we read we did not find a general do-not-call register or a telemarketing rule from the communications ministry for ordinary businesses. That is not permission to cold-call.

Recording is a separate question. Recording is off by default here, and switching it on is your choice per agent. The sources we read do not settle how Indonesian law treats recording a call you are part of, so tell callers in your opening line that the call is recorded and why, and ask counsel. The greeting is yours to write. Read the official texts; this is not legal advice. Read on 25 October 2026.

  • We do not screen numbers against any register. You keep your own do-not-contact list.
  • You set calling hours for each campaign, read on the called person's clock.
  • A one-word STOP on WhatsApp is honoured, and WhatsApp broadcasts go only to people marked as having consented.
Phone numbers Connected
+62 21 •••• 0142 · your carrier account
Inbound: front desk agent
Transfer: office mobile
Recording: your choice

Your number

Can I use my existing Indonesian phone number?

If the number lives on a Twilio, Telnyx or Plivo account you hold, yes: connect the account and the agent answers it. We don't sell or rent Indonesian numbers.

  • Number with a local operator? Forward your calls to a number you hold on one of those accounts, or port it there if your carrier account supports Indonesian numbers. Check this with the carrier before you plan around it.
  • Transfer to a person and voicemail detection work on Plivo and Telnyx numbers. An imported Twilio number answers and records, but can't transfer or detect voicemail.
  • Telnyx calls only the countries switched on in your outbound voice profile, so add Indonesia before making outbound calls.

WhatsApp access

How do I get the WhatsApp Business API in Indonesia?

Sign in with Facebook inside the platform, pick the phone number, and your official WhatsApp Business API line is set up there. Meta charges per delivered message, by category and by the recipient's country; Indonesia has its own rate card.

Everything — templates, broadcasts, the inbox — runs inside the platform, so nobody on your team needs another tool. Plan on a dedicated number: we don't support running the WhatsApp Business app and the API on the same number at once. The green tick is a separate review by Meta, and we can't promise a timeline for it. Meta's charges are billed on top of your plan; see the pricing page. Step by step, with Meta's rules as read on 25 October 2026: WhatsApp Business API in Indonesia.

Your agency platform White label
Domain: ai.youragency.co.id
Sign-in page: your logo
Emails from your own address
Plans and prices: set by you
Clients pay through your checkout

Agencies

Can an Indonesian agency resell it under its own brand?

Yes. White label comes with every paid plan: your brand, your domain, your email sender, your sign-in page and your own prices.

Your clients pay you through your own card checkout, buy your plans and set up automatic top-up. You build the agents; they see only your brand. See white label for agencies.

Limits

What can't it do for Indonesian businesses yet?

It cannot take payment in rupiah, speak regional languages on calls, read your Tokopedia or Shopee chats, or hold your data in Indonesia.

  • Billing is in US dollars by card, not rupiah and not bank transfer or e-wallet. Checkout runs through a merchant of record that handles tax, and your bank converts the charge.
  • Calls are processed partly in other countries — speech recognition in the EU, the voice and the language model in the US — under transfer safeguards. The privacy policy has the detail. We also support region deployments for enterprise customers.
  • Voice runs in Indonesian, Malay and English. Javanese, Sundanese and other regional languages are not available.
  • The platform does not screen numbers against any do-not-call list and sets no calling window of its own. You keep your own list and set your own hours.
  • Agents are set up in a settings form, not on a drag-and-drop canvas.

Bahasa Indonesia

Ringkasan dalam Bahasa Indonesia: apa yang bisa dilakukan agen AI?

Satu agen AI menjawab pelanggan Anda di WhatsApp, chat situs web, Telegram, dan telepon, siang dan malam. Agen ini mencatat pesan, memesan jadwal, dan meneruskan percakapan ke tim Anda saat diperlukan.

Balasan WhatsApp dan chat berjalan dalam 37 bahasa, termasuk Bahasa Indonesia. Agen suara tersedia dalam Bahasa Indonesia, Bahasa Melayu, dan bahasa Inggris. Untuk menjawab telepon, Anda menghubungkan nomor Anda sendiri dari akun Twilio, Telnyx, atau Plivo; kami tidak menjual nomor Indonesia. Penagihan memakai dolar AS dengan kartu. Anda sendiri yang bertanggung jawab atas persetujuan pelanggan dan kewajiban menurut UU PDP. Rincian harga ada di halaman harga.

Answer every customer, in their language

Start free, build your agent and talk to it from your browser. Connect your WhatsApp and phone number when you are happy with it.