Meta Tech ProviderWhatsApp error 131037: Display name not approved yet
Your WhatsApp Business account. What it means, how to fix it, and whether to retry.
WhatsApp error 131037 means your number doesn't have an approved display name yet, so WhatsApp won't send from it. Wait for Meta to approve the name. Until it does, customers see your number instead of your business name.
Why it happens
- The display name hasn't been submitted, or is still under Meta's review.
- Meta rejected the name because it doesn't match the business.
How to fix error 131037
- Submit a display name that matches your business, and wait for Meta's approval.
Should you retry?
After the display name is approved.
How to prevent it
- Submit the display name as soon as the number is connected.
Common questions
Why do customers see my number instead of my business name?
WhatsApp shows your business name once Meta approves your display name. Until then it shows the number.
How long does display name approval take?
It's Meta's review and can take a few days. The name has to match your business.
How ThinnestAI shows it
On ThinnestAI every message WhatsApp doesn't deliver shows WhatsApp's own message first — word for word, with its code — and what it means underneath, on the broadcast and in the inbox. Undelivered messages aren't charged. See the WhatsApp Business API.